Addressed and Invoked Audience

The article from Bitch magazine really help me see the difference between an addressed and invoked audience. I see more what the article was saying by Ede and Lunsford about how they had issues with both forms and wanted to try and combine them. I think that is exactly what needs to be done because they work in correspondence with each other.

The addressed audience are those that buy the piece of rhetoric. The readers that share the same feelings as the authors. With Bitch magazine it was independent woman who had opinions on things and were able to express their feelings on certain issues. I think this was something that was not mentioned in class and maybe should have been. The writers and intial readers of the magazine are ones that have something to say about a certain topic. The addressed audience reveals the readers and who they are, what qualities or characteristics they have.

An invoked audience is the imaginary readers of the text. However, with Bitch magazine the authors provide feelings that the readers should share. With their use of words, adjectives and certain phrases that could relate to anyone and really hit some readers. They may be straightforward in their approach but it works for them to get their idea across.

I think that both of the audiences work together because whether you are an addressed or invoked audience the text is needed to decide. The text can be aimed at either one depending on the way it is looked at. The addressed may enjoy it, but it draws the attention of the invoked ones as well. It may create dissonance and with Bitch magazine I think that may be one of their intentions. The title of their magazine alone gives the reader a sense on what it will consist of.